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Marketing MCQs with Explanations

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140 of 1,721MCQs reviewed

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141MarketingMedium

If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

Aflexible channel

Bdirect channel

Cindirect channel

Dstatic channel

Correct answer

C. indirect channel

Explanation

indirect channel is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

142MarketingMedium

The stronger buyer and seller ties are facilitated in__________?

Avertical coordination

Bhorizontal coordination

Cselling coordination

Dcontract coordination

Correct answer

A. vertical coordination

Explanation

vertical coordination is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

143MarketingMedium

The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

Aexpectancy elaboration model

Bvalue likelihood model

Celaboration likelihood model

Dvalue elaboration model

Correct answer

C. elaboration likelihood model

Explanation

elaboration likelihood model is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

144MarketingMedium

The close factors affecting the company’s ability to serve its customers are referred as?

AMacro environment

BBoth a and b

CNone of the above

DMicroenvironment

Correct answer

D. Microenvironment

Explanation

Microenvironment is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

145MarketingMedium

The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

Apredatory pricing

Baugmented pricing

Cdescriptive pricing

Dnon-predatory pricing

Correct answer

A. predatory pricing

Explanation

predatory pricing is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

146MarketingMedium

The researcher finds ‘what people thinks’ with the help of?

Anone of above

BBoth a and b

Copen ended question

Dclose ended question

Correct answer

C. open ended question

Explanation

open ended question is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

147MarketingMedium

The formal decision making process by which large organization buy the services and products is classified as_________?

Aprocedure buying

Blarge buying

Csmall buying

Dorganizational buying

Correct answer

D. organizational buying

Explanation

organizational buying is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

148MarketingMedium

The number of customers or potential customers who will help in company’s growth is classified as __________?

Adistributor’s base

Bmarketer’s base

Cretailer’s base

Dcustomer’s base

Correct answer

D. customer’s base

Explanation

customer’s base is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

149MarketingMedium

The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?

Acustomer’s metrics pathway

Bstakeholder satisfaction pathway

Ccompany metrics pathway

Dunit metrics pathway

Correct answer

A. customer’s metrics pathway

Explanation

customer’s metrics pathway is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

150MarketingMedium

The logistic network through which the unwanted or excess products by resellers or consumers is classified as?

Aoutbound distribution

Breverse distribution

Cinbound distribution

Dforward distribution

Correct answer

B. reverse distribution

Explanation

reverse distribution is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

Aexpectancy elaboration model

Bvalue likelihood model

Celaboration likelihood model

Dvalue elaboration model

Correct answer

C. elaboration likelihood model

Explanation

elaboration likelihood model is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?

Acustomer’s metrics pathway

Bstakeholder satisfaction pathway

Ccompany metrics pathway

Dunit metrics pathway

Correct answer

A. customer’s metrics pathway

Explanation

customer’s metrics pathway is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.