If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding?

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198EconomicsMedium

APrivate brand

BLicensed brands

CManufacturer’s brand

DCo-brand

Correct answer

B. Licensed brands

Explanation

The correct answer is Licensed brands.

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding? - Answer and Explanation | Academy of Pakistan