2481EconomicsMedium
All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP?
Amarketing provides inputs to strategic planners by helping to identify attractive market opportunities
Bmarketing is the only discipline that can provide a formal structure for the planning effort
Cwithin individual business units marketing designs strategies for reaching the unit’s objectives
Dmarketing provides a guiding philosophy
Correct answer
B. marketing is the only discipline that can provide a formal structure for the planning effort
Explanation
The correct answer is marketing is the only discipline that can provide a formal structure for the planning effort.