3088EconomicsMedium
The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT?
Anot exerting undue influence over the reseller’s choice to handle a product
Busing gray marketers whenever possible to save the consumer money
Cnot using coercion in the marketing channel
Dnot manipulating the availability of a product for purpose of explotation
Correct answer
B. using gray marketers whenever possible to save the consumer money
Explanation
The correct answer is using gray marketers whenever possible to save the consumer money.