3309EconomicsMedium
When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?
Avertical marketing system
Bhorizontal marketing system
Cdiversified marketing system
Dparallel marketing system
Correct answer
B. horizontal marketing system
Explanation
The correct answer is horizontal marketing system.