Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives?

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Academy of PakistanTest & Learning

804Active Users

87EconomicsMedium

AMarket share leadership

BSurvival

Cproduct quality leadership

Dcurrent profit maximization

Correct answer

B. Survival

Explanation

The correct answer is Survival.

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives? - Answer and Explanation | Academy of Pakistan