Correct answer
B. Both a and b
Explanation
Both a and b is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.
The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
An idea for a possible product that the company will offer is classified as?
The Macro environment does not includes?
The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
The branding strategy is also called ___________?
The stage in which the problem or need is recognized by consumers is classified as