1023MarketingMedium
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
ABetter prices
BWell-established brand names
Cdirect selling capability
DOne-on-one communications
Correct answer
B. Well-established brand names
Explanation
Well-established brand names is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.