The customer’s lifetime purchases that generate the ... - Solved MCQs & Answer

1032MarketingMedium

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

Acustomer relationships

Bcustomer lifetime value

Ccustomer cost incurred

Dcustomer purchases value

Correct answer

B. customer lifetime value

Explanation

customer lifetime value is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

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