1097MarketingMedium
The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
Acompetitive parity method
Bobjective and task method
Caffordable method
Dpercentage of sales method
Correct answer
B. objective and task method
Explanation
objective and task method is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.