1113MarketingMedium
In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
Arelevance
Benergized relevance
Cperceived appropriateness
Dperceived relevance
Correct answer
A. relevance
Explanation
relevance is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.