Correct answer
A. Four Cs
Explanation
Four Cs is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
The reduction of price awarded to the customers who pay their bills promptly is classified as ________?
The sophisticated and active people with high self-esteem are classified as _________?
The value of well-known brand is typically half of the firm’s _________?
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?