1328MarketingMedium
The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
Aplanned retention
Bplanned distortion
Cplanned attention
Dselective distortion
Correct answer
D. selective distortion
Explanation
selective distortion is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.