1391MarketingMedium
The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?
Ademographic segmentation
Bbehavioral segmentation
Cgeographic segmentation
Dpsychographic segmentation
Correct answer
B. behavioral segmentation
Explanation
behavioral segmentation is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.