The VALS segmentation framework dimension ‘consumer ... - Solved MCQs & Answer

1401MarketingMedium

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

Athe vertical dimension

Bthe strength dimension

Cthe stretch dimension

Dthe horizontal dimension

Correct answer

D. the horizontal dimension

Explanation

the horizontal dimension is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

The intensity of negative attitude and motivation, to comply which are the dependents of______________?

The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile

The course of sales and profits of a product over its whole life is called?

A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?

The classic example of economic community is?