1427MarketingMedium
The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
Abelief based model
Bneed based model
Cwant based model
Dexpectancy value model
Correct answer
D. expectancy value model
Explanation
expectancy value model is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.