1533MarketingMedium
Marketing management is ____________?
AMonitoring the profitability of the companies products and services
BDeveloping marketing strategies to move the company forward
CThe art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
DManaging the marketing process
Correct answer
C. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Explanation
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value, is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.