1558MarketingMedium
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
ACustomer delight
Bintangible benefit(s)
Ctotal service solution
DCustomer value
Correct answer
D. Customer value
Explanation
Customer value is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.