1565MarketingMedium
The analysis of data from variety of sources such as media spending data and retailer scanner data are called ___________?
Adata-mix modeling
Bmarketing-mix modeling
Ccustomer-mix modeling
Dmarket oriented research
Correct answer
B. marketing-mix modeling
Explanation
marketing-mix modeling is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.