The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
Abehavioral segmentation
Bdemographic segmentation
Cgeographic segmentation
Dpsychographic segmentation
Correct answer
B. demographic segmentation
Explanation
demographic segmentation is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.