Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
AProactive marketing orientation
BTotal market orientation
CReactive market orientation
DImpulsive market orientation
Correct answer
C. Reactive market orientation
Explanation
Reactive market orientation is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.