The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
Aup-market stretch
BTwo-way stretch
Cleft-market stretch
Ddown-market stretch
Correct answer
D. down-market stretch
Explanation
down-market stretch is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.