Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

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AExternal focus

BTotal market orientation

CCompetitive, customer focus

DCustomer focus

Correct answer

B. Total market orientation

Explanation

Total market orientation is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful. - Answer and Explanation | Academy of Pakistan