569MarketingMedium
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
Abeta Market
BHorizontal Integration
CVertical Integration
DMeta Market
Correct answer
D. Meta Market
Explanation
Meta Market is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.