595MarketingMedium
The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
Adesirable points of parity
Bcompetitive points of parity
Ccomparative points of difference
Dcategory points of parity
Correct answer
B. competitive points of parity
Explanation
competitive points of parity is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.