736MarketingMedium
The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
Alinking product to engaging issue
Badding an important feature
Ctriggering emotions to personal values
Dlinking product to personal situation
Correct answer
A. linking product to engaging issue
Explanation
linking product to engaging issue is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.