When more and more extrinsic factors play role in th... - Solved MCQs & Answer

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When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?

Acentral route

Bperipheral route

Cexpectancy cue

Dvalue cue

Correct answer

B. peripheral route

Explanation

peripheral route is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

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