In the buyer decision process, the stage in which th... - Solved MCQs & Answer

919MarketingMedium

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

Aneed recognition

Bevaluation of alternatives

Cboth b and c

Dinformation search

Correct answer

B. evaluation of alternatives

Explanation

evaluation of alternatives is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

Related Marketing MCQs

View all 1721 MCQs →

MCQ #921

The effective segmentation criteria does not include _________?

Ans: loyalty and switching patternsRead →

MCQ #917

The customer’s activity which is often unpredictable and short lived is the best classified as __________?

Ans: fadRead →

MCQ #922

The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?

Ans: buyer readiness stageRead →

MCQ #916

The conventional people with concrete beliefs and conservative are called ___________?

Ans: believersRead →

MCQ #1349

The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

Ans: direct response TV marketingRead →

MCQ #58

A game plan for achieving goals is called __________?

Ans: strategyRead →