1105PsychologyMedium
The elaboration likelihood model of attitude change suggests that:
Aonly the central route to persuasion can be effective
Bonly the peripheral route to persuasion can be effective
Cthe central route results in more enduring attitude change
Dthe peripheral route results in more enduring attitude change
Correct answer
C. the central route results in more enduring attitude change
Explanation
The correct answer is the central route results in more enduring attitude change.