Correct answer
B. both A and B
Explanation
both A and B is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.
The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?
In the new product development process, after the analysis of business the next step to be taken is?
The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
The analysis of data from variety of sources such as media spending data and retailer scanner data are called ___________?
Physical distribution channels includes?