Correct answer
A. Both a and b
Explanation
Both a and b is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.
The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
The example of horizontal channel conflict between intermediary channels is ________?
The highly involved consumer buying behavior while perceiving significant differences between brands is called?
The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?