Correct answer
B. SWOT analysis
Explanation
SWOT analysis is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.
The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?
The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?
The set of interdependent channels that participate in the process of availability of product is classified as __________?
Marketing myopia is to pay attention to?
The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?