581MarketingMedium
The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?
Ageographic segmentation
Bpsychographic segmentation
Cbehavioral segmentation
Ddemographic segmentation
Correct answer
C. behavioral segmentation
Explanation
behavioral segmentation is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.