The theme of the message content which triggers posi... - Solved MCQs & Answer

667MarketingMedium

The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?

Airrational appeal

Brational appeal

Cemotional appeal

Dmoral appeal

Correct answer

C. emotional appeal

Explanation

emotional appeal is the correct answer. Review the question and compare it with the other choices to remember this fact for future exams.

Related Marketing MCQs

View all 1721 MCQs →

MCQ #669

The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?

Ans: selective attentionRead →

MCQ #665

The ‘differentiated marketing’ is also called?

Ans: segmented marketingRead →

MCQ #670

Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

Ans: both A and BRead →

MCQ #664

The strategic business unit with low market share and high market growth is considered as?

Ans: Question marksRead →

MCQ #1097

The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

Ans: objective and task methodRead →

MCQ #1527

The segmentation based on climate basis is an example of?

Ans: geographic segmentationRead →