Marketing MCQs – Solved Questions & Study Feed

Question 1

The third phase of value creation sequence is _________?

Accepted Answer

communicating the value

Question 2

The particular set of marketing channels employed by company is classified as _________?

Accepted Answer

marketing channel system

Question 3

The list of company’s major strategic alliances do not include _________?

Accepted Answer

financial alliances

Question 4

The desired return is subtracted from 1 and is divided by unit cost to calculate __________?

Accepted Answer

markup price

Question 5

The exploration of new markets abroad is an example of?

Accepted Answer

Opportunities

Question 6

The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?

Accepted Answer

geographic segmentation

Question 7

The strategy that focuses on smaller segments and attract only few competitors is called?

Accepted Answer

niche marketing

Question 8

The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

Accepted Answer

corporate website

Question 9

The factors influence innovation’s rate of adoption are?

Accepted Answer

all of above

Question 10

The market consists of a set of consumers having income, access and interest in a product is called ____________?

Accepted Answer

available market

Question 11

The business buying situation in which the buyer reorders same order again and again on routine basis is?

Accepted Answer

straight rebuy

Question 12

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

Accepted Answer

psychographic segmentation

Question 13

The internal limitations can be classified as organization’s own?

Accepted Answer

Weaknesses

Question 14

The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?

Accepted Answer

lifestyle

Question 15

The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?

Accepted Answer

external marketing